BRANDING

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“Identity is cause; 
brand is effect.”

Larry Ackerman

STRATEGY

In today’s global economy, news and ideas travel the world in an instant. The message for companies trying to gain competitive advantage could not be clearer, innovate or die.Working inside a company it can be difficult to come up with 'eureka! moments' in the course of daily life. The most successful brands recognise the importance of creating an ‘innovation culture’ to develop new products and retail formats to deliver excitement to customers, and add commercial value to the business.

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“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

With our Visual Merchandising & Retail consultant We can unlock brand potential with development solutions to maximise innovation. We design bespoke innovation events to engage your teams in original thinking, new ideas and approaches to transform store presentation and retail delivery – be it for ‘what good looks like’ or how to make it happen instore.

 

LISBETH SALAZAR Agency

 Visual Merchandising & Retail Consultant

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© 2013 by Lisbeth Salazar.